In a McKinsey Global Survey on the topic, only 20 percent of respondents say their organizations excel at decision making. 57% of respondents agree that their organizations consistently make high-quality decisions—just slightly likelier than a coin toss.

The Intelligent Data Pilot to look into your company, your market and your competitors, optimize your market presence and pilot your day-by-day business decisions.

The global market research industry reached a record high market size of approximately 84.3 billion U.S. dollars in 2023. Over the last decade, the global market research industry has performed contrary to broader economic trends as the industry has continued to grow. Figures for 2023 signaled an increase of about 3.5 billion U.S. dollars compared to the previous year.